Performance Marketing Specialist
Marketing
Warsaw, Gdańsk, Remote
What Are We Looking For?
We’re seeking a dynamic and proactive Performance Marketing Specialist with a strong interest in tech and AI to lead our digital initiatives. You’ll focus on creating data-driven strategies, using AI and automation to optimize campaigns, and driving organic traffic. If you love building and fine-tuning online marketing campaigns and analyzing their impact, we’d love to meet you!
Responsibilities
- Lead & Optimize Multi-Platform Campaigns: Design and manage campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok, and emerging platforms like AI-driven tools.
- AI-Powered Campaign Management: Leverage AI tools such as Google’s Performance Max and automated bid management to enhance targeting and performance.
- Data-Driven Insights: Conduct A/B testing, in-depth analysis, and provide actionable insights using tools like GA4 and Looker Studio. Constantly adapt strategies based on real-time data.
- AI & Automation: Utilize AI tools for marketing automation (e.g., HubSpot, Smart Bidding), personalizing customer journeys, and optimizing lead generation.
- Omnichannel Marketing: Coordinate efforts across SEO, SEM, email, and social media to ensure a unified brand message and seamless customer experience.
- Innovation & Trendspotting: Stay ahead of trends, using emerging technologies such as augmented reality (AR), voice search, and AI-generated content for more engaging, personalized campaigns.
- Budget & Resource Management: Maximize ROI by dynamically adjusting budgets based on performance, aligning with broader business goals.
Qualifications
- At least 2 years of experience in digital or performance marketing.
- Proven ability to manage advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok, etc.).
- Experience with advanced data analytics tools
- Strong background in AI-driven marketing tools and automation.
- Analytical mindset with a passion for optimizing campaigns based on data-driven insights.
- Knowledge of SEO and SEM, with a demonstrated ability to collaborate with technical teams.
- Familiarity with the latest AI-driven advertising strategies and tools for content generation and personalization.
Benefits
- Flexible work arrangements: Remote options and flexible hours.
- Cutting-edge technology: Access to the latest tools in performance marketing and AI.
- Professional growth: Opportunities to upskill in AI-powered tools and performance marketing trends.
- Pet-friendly environment: Bring your dog to work!
- Stock options: Early hires participate in a stock option plan with the potential for significant payouts.
About Us
We are NewNative, an ecosystem fostering the growth of AI-native companies. We support startups from inception to growth, leveraging advanced technologies to drive business success.